The objective of the campaign was to increase awareness of Nursem, encourage product trial and repeat usage, and strengthen understanding of the brand’s purpose throughout the year.
Our focus was to:- Position Nursem as a care-led skincare brand built around compassion — supporting both skin health and the people who dedicate their lives to caring for others.
- Engage audiences through honest, emotionally driven creator storytelling rooted in shared values of empathy and mindful self-care.
- Partner with credible and relevant voices to communicate the benefits and philosophy of Nursem across different communities and markets.
- Deliver warm, inclusive, and human-led narratives that feel authentic and personal, rather than traditional advertising.