The objective of the campaign was to build awareness of Kahf as a modern fragrance brand, drive trial of its eau de toilette range, and encourage everyday wear throughout the year.
Our focus was to:- Position Kahf as a fragrance brand rooted in confidence, identity, and self-care — designed for modern men and their daily rituals.
- Engage Gen Z and Millennial audiences through authentic, creator-led storytelling that reflects real lifestyles, moments, and personal expression through scent.
- Collaborate with culturally relevant voices across grooming, fashion, and lifestyle to inspire fragrance discovery across different markets.
- Deliver contemporary, inclusive narratives that move beyond traditional fragrance advertising and connect scent with mood, character, and everyday experiences.