The objective of the campaign was to increase awareness of Gloria Skin as a beauty brand that celebrates individuality, drive trial of its makeup products, and encourage everyday use throughout the year.
Our focus was to:- Position Gloria Skin as a brand that empowers self-expression through makeup — inclusive, confidence-led, and designed for real life, not perfection.
- Engage Gen Z and Millennial audiences through authentic, creator-led storytelling centered on personal style, creativity, and everyday beauty moments.
- Collaborate with diverse voices across beauty, fashion, and lifestyle to reflect different identities, looks, and communities across markets.
- Deliver bold, culturally relevant narratives that go beyond product promotion and feel expressive, human, and relatable rather than traditional advertising.