The objective of the campaign was to grow awareness of Centella-based skincare, drive product trial, and reinforce its benefits for sensitive and stressed skin throughout the year.
Our focus was to:- Position Centella as a calming, skin-first solution rooted in gentle care, barrier repair, and everyday balance.
- Engage Gen Z and Millennial audiences through authentic, creator-led storytelling focused on real skin journeys, routines, and honest results.
- Partner with trusted voices in skincare, wellness, and dermatology-adjacent communities to build credibility across different markets.
- Deliver inclusive, educational, and culturally relevant narratives that move beyond trends and highlight long-term skin health over quick fixes.